Looking Back
HOT GALLERY: Watch How Kim Kardashian Went from Running Around 90210 to Running the World
Kim Kardashian has never met an endorsement she didn’t like. From fashion to fitness and swimwear to spirits, there's no product left behind for this Beverly Hills businesswoman. As the ambitious beauty turns 34, Snakkle tracks her rise from conventional celebutante to mega-mogul, as she brings her signature set of assets to every deal she signs. By Anna Dimond
Juicy Dealmaking, December 2009
Maybe Kim and former bestie Paris Hilton’s breakup came down to fast food: Paris brought sexy back to burgers with her steamy commercial for Carl’s Jr. A few years later, the socialite’s steamy commercial felt like cold fries compared to Kim’s piping-hot ad for the brand, which got blogs and fans abuzz. (For the record, Kim eschewed the burgers for Carl’s Jr.’s salads.)
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