Looking Back
HOT GALLERY: Watch How Kim Kardashian Went from Running Around 90210 to Running the World
Kim Kardashian has never met an endorsement she didn’t like. From fashion to fitness and swimwear to spirits, there's no product left behind for this Beverly Hills businesswoman. As the ambitious beauty turns 34, Snakkle tracks her rise from conventional celebutante to mega-mogul, as she brings her signature set of assets to every deal she signs. By Anna Dimond
Smell the Endorsement, February 2010
No self-respecting mogulette has made her mark without a fragrance line, and Kim Kardashian is no exception. She took her personal brand to the perfume aisle, launching her own line of scents, KK Fragrance. Even more brilliant may be her subsequent smelly product launches, including the ever-luxurious Gold, her wedding-inspired scent, Love, and a fragrance pegged to her sister’s relationship, Unbreakable by Khloé & Lamar.
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