Looking Back
HOT GALLERY: Watch How Kim Kardashian Went from Running Around 90210 to Running the World
Kim Kardashian has never met an endorsement she didn’t like. From fashion to fitness and swimwear to spirits, there's no product left behind for this Beverly Hills businesswoman. As the ambitious beauty turns 34, Snakkle tracks her rise from conventional celebutante to mega-mogul, as she brings her signature set of assets to every deal she signs. By Anna Dimond
Kim’s Booty Goes Global, February 2008
The booty that's famous in its own right officially went global when Kim became the face of Bongo jeans. The mogul-in-the-making had curvy denim to fill: She replaced former MTV VJ Vanessa Minnillo as the brand’s spokesmodel. Still, all good endorsements come to and end; Audrina Patridge is now the new—albeit far less voluptuous—face of Bongo.